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It Costs How Much? Gas Price Perplexity in America

Gas price hikes infuriate many Americans, but a sense of humor could be the consumer’s best weapon—at least in the battle for information. This ABC News program takes a lighthearted yet revealing look at a truly maddening form of inflation, addressing two simple but thorny questions: What, specifically, drives up the cost of gas? And into whose pockets do the profits go? The answers might not equal immediate solutions, but they do offer front-row seats at the oil industry’s absurd ballet. They also help explain the choices of American consumers who complain about the expense of a gallon of gas while sipping an even more expensive cup of coffee. (22 minutes)

DVD is Subtitled  


 
    

Item#: KEH34265
Copyright date: ©2004
DVD ISBN 978-1-4213-1133-3




     
DVD $79.95


Prices include public performance rights.
Only available in the US and Canada.





Big Mac under Attack
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Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details)
 
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
Tom Peters: Radically Reengineering Business
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For Tom Peters, "change" is too tame of a word to describe his vision of what businesses should do to remain competitive in an age when uncertainty is the only certainty. In this dynamic seminar, the world-renowned consultant builds a strong case for...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Cola Wars: Message in a Bottle
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This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Barbie's Midlife Crisis: Mighty Mattel Fights Back
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At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Coke's Water Bomb: The Dasani Fiasco
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On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progr...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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