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Case Studies from the Multinational Marketplace

How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face as they conduct their business in the global marketplace. A BBCW Production. 5-part series, 29-39 minutes each.

DVD is Subtitled  


 
                

Item#: KEH34651
Copyright date: ©2005
DVD ISBN 978-1-4213-1981-0



The Series Includes : Shell Shock: The Failure of Corporate Ethics | Get Cartier! Defending a Crown | Barbie's Midlife Crisis: Mighty Mattel Fights Back | Coke's Water Bomb: The Dasani Fiasco | eBay: Managing Success
     
DVD $499.75
DVD + 3-Year Streaming $749.63
3-Year Streaming $499.75


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Big Mac under Attack
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Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details)
 
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
Cola Wars: Message in a Bottle
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This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
It Costs How Much? Gas Price Perplexity in America

Gas price hikes infuriate many Americans, but a sense of humor could be the consumer's best weapon-at least in the battle for information. This ABC News program takes a lighthearted yet revealing look at a truly maddening form of inflation, addressin...(more details)
 
DVD $79.95
The Online Music Revolution
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An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details)
 
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
CEO Stories: In Their Own Words
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Entering the upper echelons of corporate culture, this four-part series brings viewers face-to-face with some of the most powerful figures in today's international business world. Each program explores both the personal and professional side of one c...(more details)
 
DVD $679.80
DVD + 3-Year Streaming $1,019.70
3-Year Streaming $679.80


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