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Cola Wars: Message in a Bottle
This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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The Value of Brand Names
In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that ...(more details) |
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$69.95 |
| DVD + 3-Year Streaming |
$104.93 |
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$69.95 |
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Insider and Outsider: The Subtleties of Doing Business in Asia
How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bri...(more details) |
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$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$149.95 |
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Building Multilevel Global Brands
For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance...(more details) |
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$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
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$169.95 |
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Face and Place: Business Beyond the Bonds of Culture
Across Asia, the notion of "face"-a propriety of appearances-is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. This program profiles three executives who typify the changing s...(more details) |
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$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$149.95 |
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